Toyota is hoping that its new Matrix, a Street Performance
Utility, as it's being called, will be a hit with
younger buyers. Part car, part wagon, part minivan,
part SUV, the Matrix occupies a new niche.
Although
it looks radically different from the Corolla, it
is based on the same platform, which means that
it will prove to be a solid reliable car just like
the plain Jane sedan. Toyota quite rightly says
it is a car that combines the style and performance
of a sports car, the functionality of an SUV, and
the affordability of a compact sedan. It's for young
buyers who want a vehicle with a sporty image and
high functionality. |