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The
C70 is "not the Volvo you need. It is the Volvo
you want." Indeed, the C70 represents the biggest
step in Volvo's efforts to shed a stodgy image.
The C70 is a joint venture of Volvo and TWR, a British
specialty-engineering firm. Its makers are quick
to point out that the C70 has not in any way compromised
Volvo's commitment to occupant safety.
Volvo
considers the U.S. the C70's primary market, although
it will also be sold in Europe and Japan. The C70
began a new model-naming convention for Volvo: C
denotes coupe, while 70 represents the car's relative
position in the company's product line. The Coupe,
introduced at a time when coupes were not a hot
ticket, but also at a time when many car makers
seemed to think it was time for them to be fashionable
again.
Volvo can tout its commitment to safety
and quality beside its new luxurious sports coupe.
Adding to the attraction of this Volvo entry is
the convertible C70, a true luxury sport vehicle
that boasts comfort, safety, quality, looks, and
performance. About all that prevents the C70 from
being a runaway best seller is its price, and of
course, the number of Volvo dealers available to
dispense them. |
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