BMW AG (an acronym for Bayerische Motoren Werke
AG, or in English, Bavarian Motor Works), is an
independent German company and manufacturer of automobiles
and motorcycles. BMW is the world's largest premium
carmaker and is the parent company of the BMW MINI
and Rolls-Royce car brands, and, formerly, Rover.
The
company's tagline in English is currently "The
Ultimate Driving Machine." The original German
slogan is "Freude am Fahren", which translates
to "Joy in Driving" in English.
BMW's
main competitors include Acura, Alfa Romeo, Audi,
Cadillac, Infiniti, Jaguar, Lexus, Lincoln, Mercedes-Benz,
Volvo and Porsche.
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